JAMES PROSSER / AUSTRALIA
9 years in digital assets. 6 years executing growth for tier-1 exchanges across APAC, LATAM and emerging markets. Bridging the gap between aggressive marketing and strict compliance.
01 / PROOF
MONTHLY TRADING VOLUME
Volume driven across Australia, Canada and Europe at Bitget. Instrumental in scaling the platform from 20M to 100M global users.
AUSTRALIAN USERS
Binance Australia milestone, 2022
ARTICLES AUTHORED
Editorial output across two exchanges
CONCURRENT MARKET LAUNCHES
Coins.xyz: Australia, Brazil, Thailand
TIER-1 MEDIA PLACEMENTS
Australian Financial Review, Sky News
02 / WHAT I DO
The intersection of growth marketing, daily operations and strict regulatory compliance is rare. That's exactly where I operate.
Performance funnels, lifecycle loops and KOL economies that drive actual volume, not just vanity metrics.
End-to-end regional launches. Localized playbooks tailored to distinct payment rails and cultural adoption drivers.
Navigating AFSL, AUSTRAC, KYC/KYB frameworks and fiat rail integrations through volatile market cycles.
On-camera spokesperson, crisis management and industry advocacy through tier-1 media and policy stakeholders.
03 / TRACK RECORD
Global Growth Lead & Country Manager / 2024 to 2026
End-to-end country management across three new regulated markets. Australia, Brazil, Thailand.
Senior Growth Manager & Business Development Manager / 2023 to 2024
Multi-region growth across English-speaking markets as Bitget scaled from 20M to 100M users.
Compliance, Operations and Marketing / 2024 to 2026
Three years across compliance, operations and marketing. From AUD rails to 1M Australian users.
04 / SELECTED CAMPAIGNS
A curated selection of activations across three platforms. The full editorial and campaign output spans over 150+ individual pieces.
BINANCE AUSTRALIA / 2022
22,000 net-new KYC users and $3.5M in first-time fiat deposits inside 30 days.
BINANCE AUSTRALIA / 2022
The first Australian exchange to cross the milestone. Brand campaign and community celebration.
BINANCE AUSTRALIA / 2021
CSR campaign with Helen Hai (Binance Charity) and Janine Duffy. Multi-million in donations.
BITGET / 2024
24 episodes hosted. 450,000+ organic views. Guests from Theta Labs, Banxa, Travala, Sei Network.
COINS.XYZ / 2025
Founder-led brand activation. The on-the-ground moment before the Australian retail launch.
COINS.XYZ / 2025
$PENGU launch activation. Cross-community brand moment in Sydney.
05 / ABOUT
My background is rooted in the regulated side of the industry, handling federal compliance during Black Summer and COVID and establishing foundational AUSTRAC and KYC frameworks at Binance.
When growth required an operator who understood both the aggressive crypto narrative and the strict regulatory reality, I made the jump. I've since scaled communities, secured tier-1 media coverage and authored extensive editorial content.
Over the last three years, I've driven growth at Bitget across APAC, North America and Europe and launched Coins.xyz from zero in Australia alongside rollouts in Brazil and Thailand. I bring fintech rigor to Web3, translating fast-moving narratives into strategies that boards, regulators and retail users understand. I am currently looking for my next platform to scale.
9 YEARS INVESTING / 6 YEARS OPERATING / BASED IN AUSTRALIA / AVAILABLE GLOBALLY
06 / CONTENT
Built the Binance Australia YouTube channel from zero. Wrote, hosted and produced editorial, founder conversations, market updates and educational series across two of the largest exchanges in the world.
07 / RECOMMENDATIONS
"A remarkable talent with a growth mindset and unwavering dedication. James has been instrumental in driving growth in Australia, overseeing business partners, growth marketing and key business development initiatives."
Vugar Usi
CEO, MEXC (formerly COO, Bitget)
"Versatile, creative and resilient. James was instrumental in driving growth and his ability to pivot in the face of constant change has proven immensely valuable."
Sam Teoh
GM, Vield (formerly Co-Founder, Binance Australia)
"Naturally gifted in messaging, communication and user experience. Takes on any task and finds a way without needing guidance."
Davis Grainger
Founder, Datalis (formerly Marketing Manager, Binance Australia)
08 / GET IN TOUCH
Available globally for roles in growth, marketing and operations.
AUSTRALIA / RESPONSE WITHIN 24 HOURS
