Binance Australia
#1 in Australia
The country's #1 digital asset exchange by trading volume while I co-led its marketing, with 1M+ customers and AU$600M traded a day.
Open to new roles. Remote from Australia.
James Prosser
Growth and partnerships.
Growth and partnerships lead with six years at the biggest digital asset exchanges. I helped make Binance the #1 exchange in Australia, then ranked #1 business development manager for Australia at Bitget, where the partners I signed drove US$1B+ in monthly trading volume. Most recently I built Coins.xyz Australia from zero as Country Manager.
Previously at
Binance AustraliaBitgetCoins.xyz
Bitget
US$1B+
Traded each month by customers from the partners I signed. #1 business development manager for Australia by trading volume, my whole time there.
Partner retention
18% to 42%
90-day retention after I moved partners from flat fees to revenue share.
Community
120,000+
Members, up 500%, plus email and CRM across 1M+ contacts.
Coins.xyz
0 to live
First hire. Built every local part from scratch and led AUSTRAC registration end to end.
Trading volume is the value of customer trades, not company revenue.
What I do
Brand and content
Campaigns, video, podcasts and editorial that make complex products simple and worth talking about.
Launches and growth
Market entry from zero, budgets and agencies, measured on cost per customer, return on spend and lifetime value.
Partnerships
Affiliate, creator and KOL programs, built on revenue share so partners bring customers who stay.
Community and CRM
Social, email, lifecycle, live Q&As, ambassadors and events that keep customers active.
Experience
Six years across three exchanges, from federal compliance to country manager.
Career break. Jul 2026 to now. Planned parental leave after the birth of my child. Available immediately.
Coins.xyz
Oct 2024 to Jul 2026Global Growth Lead and Country Manager
First hire and Country Manager for Australia, recruited by the former Binance Australia CEO.
Built every local part from scratch: AUSTRAC registration and the AML/CTF program, local product, marketing, team and operations.
Took it live in January 2025 in a market of 400+ registered exchanges, on a $750k quarterly budget with 2 agencies and a team of 4.
Added AUD trading pairs and doubled the token range, lifting first-deposit conversion 150%.
Rescued a stalled US$1M growth program funded by Tether and expanded it globally.
Bitget
Aug 2023 to Oct 2024Senior Growth Manager
Global digital asset exchange.
#1 business development manager for Australia by trading volume, my whole time there, during the 2024 growth run that took Bitget into the top 5 derivatives exchanges worldwide.
Helped Bitget become one of 12 finalists for Digital Currency Exchange of the Year at Australia's 2024 Blockies Awards.
Signed the creators and trading communities behind US$1B+ in monthly volume, with 20+ contracts negotiated end to end.
Moved partners from flat fees to revenue share and lifted 90-day retention from 18% to 42%.
Created and hosted 5 Min Crypto: 24 episodes, 450,000+ views and 12,000+ qualified leads.
Binance Australia
Aug 2020 to Jul 2023Operations and Compliance Manager, then Marketing Specialist
Australia's #1 digital asset exchange by trading volume.
Led or co-led 40+ campaigns a year with a $2M+ budget and 3 agencies as the business passed 1M customers and AU$600M in daily volume.
Ran email and CRM across 1M+ contacts and grew the community 500% to 120,000+.
Built the local YouTube channel to 10,000+ subscribers and 1M+ views.
Joined weeks after the July 2020 launch and built operations and compliance as it became Australia's top exchange by AUD volume within six months. Led a 5-person team and set up the Koinly tax partnership.
Services Australia
Sep 2019 to Aug 2020Compliance Officer
Federal compliance and fraud officer protecting Commonwealth funds through the Black Summer bushfire and COVID-19 crisis responses.
Resolved 120+ compliance cases a month at 99.8% audit accuracy, consistently ranking in the team's top two on weekly output.
Served on both the bushfire and COVID-19 taskforces, investigating fraud and non-compliance and running recorded interviews with customers.
Handled vulnerable and high-risk customers, trained new officers and built a workflow the whole team adopted.
Selected campaigns
Launches, giveaways, events and partnerships I led or co-led.
Tesla Model 3 Giveaway
The lead campaign in a flagship push that brought in 22,000+ verified customers and AU$3.5M in first deposits in 30 days.
View
One million Australian users
A brand campaign and community celebration as Binance Australia passed one million customers.
View
Koala Clancy x Binance Charity
A conservation campaign with Helen Hai and Janine Duffy. Bringing the community together around a local cause.
View
5 Min Crypto
Created and hosted 24 episodes with 450,000+ views. Conversations with builders across the industry.
ViewAustralian pre-launch, Sydney
A founder-led event ahead of the Australian retail launch. Introducing Coins.xyz to the local community.
View
Pudgy Penguins x Coins.xyz
A Sydney event for the $PENGU launch. Connecting the communities around both brands.
ViewCommunity and content
I build the channels and show up in them: social, video, podcasts, AMAs and events.
120,000+
Community members10,000+
YouTube subscribers1M+
YouTube views450,000+
Podcast views
What people say
“A remarkable talent with a growth mindset and unwavering dedication. James has been instrumental in driving growth in Australia, overseeing business partners, growth marketing and key business development initiatives.”
Vugar Usi
Formerly COO, Bitget
“Versatile, creative and resilient. James was instrumental in driving growth and his ability to pivot in the face of constant change has proven immensely valuable.”
Sam Teoh
GM, Vield (formerly Co-Founder, Binance Australia)
“Naturally gifted in messaging, communication and user experience. Takes on any task and finds a way without needing guidance.”
Davis Grainger
Founder, Datalis (formerly Marketing Manager, Binance Australia)
About
I got into digital assets in 2017 and joined the industry in 2020, starting in compliance and moving into growth. I like the part where a good partner, a clear message and a useful product meet. I live in Australia and I have worked remotely with teams all around the world, across every time zone, for six years.
Side projects
Things I build for fun outside work.
Superfluus
Opiumos
Bored AppsLet's talk.
Hiring for marketing, growth or partnerships? I would like to hear about it.
james.prosser.career