About
Me
I'm James Prosser, a Marketing Specialist who has been an active member of the cryptocurrency community since 2017. From witnessing the Bitcoin hard fork that led to the creation of Bitcoin Cash to the rise of DeFi platforms and NFTs, I've honed my skills in driving user engagement and brand growth.
With achievements like a 500% increase in social media engagement and a 25% uptick in user acquisition, I'm ready to elevate your brand in the crypto space.
Mastering Visual Narratives:
My Video Content
Dedicated to my video content creations, this page exhibits a wide variety - monthly market updates, event recaps, user interviews, short-form snippets, and engaging educational series. Donning multiple hats as a scriptwriter, editor, and campaign designer, I've intricately moulded each narrative to ignite interest and inspire thought.
Interactive Experiences:
The 'Ask Me Anything' Sessions
This 'Ask Me Anything' series highlights my versatility as a host, scriptwriter, and editor, all while collaborating closely with CEOs and founders. Each session is crafted to both educate and engage, serving as a key element in our community engagement strategy.
Explore my creative problem-solving and user-focused initiatives designed to energise content and drive engagement.
One example is the revitalisation of an educational video series. By introducing a crypto-prize quiz, I increased interaction, video views, and customer registrations.
Amplified through userbase emails, in-app pushes, and social media, this successful strategy was replicated across multiple series, leading to increased results.
By repurposing longer videos into short, captioned segments, I added an extra 10,000 views weekly. These initiatives have transformed content engagement and continue to shape my approach to digital marketing.
Innovative Approaches:
My Campaigns and Initiatives
Spotlight Feature:
Binance Global
Being selected for Binance Global Spotlight underscores my dedication and achievements in digital marketing and cryptocurrency community management. This endorsement from an industry leader validates my skill set and experience.
Spotlight Feature:
Binance Global
I overhauled the YouTube channels for Binance Australia and Layer One X, collaborating with agencies and video production companies. At Layer One X, my initiatives resulted in a dramatic uptick in investment, transitioning from zero to a substantial amount within a single month.
Strategic Partnerships & Collaborative Impact
I've forged impactful alliances with key industry stakeholders, including partnerships for AMAs with Koinly on crypto tax and The Sandbox, holiday giveaways with Travala, and charity drives with Koala Clancy Foundation that have generated millions in donations.
My collaborations consistently yield exceptional results.
Transformative Social Media Growth
Starting with 20,000 followers, I spearheaded a 500% growth to reach an outstanding 120,000.
This substantial increase underscores my ability to nurture engaging communities and produce compelling content within the digital marketing and crypto space.
Training and
work experience
Certified Blockchain Expert (2023)
Certified Cryptocurrency Expert (2023)
Bitget: Senior Growth Manager
Layer One X: Global Creative Lead and Social Media Manager
Binance Australia: Marketing Specialist & Social Media Manager
Binance Australia: Operations Specialist
Binance Australia: Compliance Officer
Specializations
Social Media Strategy:
Driving User Engagement and Brand Growth
Multi-Channel Marketing:
User Acquisition through SEO/SEM and Creative Content Campaigns
Crisis Management:
Rapid Response Strategies for Brand Integrity and Customer Trust
Cryptocurrency Compliance:
Regulatory Adherence and Internal Auditing in the Cryptocurrency Sector
Content Creation and Curation:
Strategic Storytelling and High-Quality Content for Community Building
This portfolio has been a journey through my strategic initiatives, campaigns, and creative innovations. To quantify their collective impact, consider the social media growth from Q4 2022 to Q1 2023:
- Posts: Increased to 357, maintaining robust audience engagement.
- Page Impressions: Skyrocketed to 2.2M, amplifying our brand's visibility.
- Post Impressions: Climbed to 2M, demonstrating the reach of our curated content.
- Followers: Swelled to 110K, marking a surge in community engagement.
- Follower Growth: A consistent 11% uptick, signaling a steadily expanding audience.
These metrics aren't just numbers; they're a testament to the power of strategic foresight, innovative execution, and a relentless focus on audience engagement.